A 24-hour infographic assignment created to visually engage the viewer and represent an abstract idea.

The following was a 24- hour design assessment given to me by Brafton. I was encouraged to manipulate the provided copy and challenged to visually represent all of the major points in the brief. I chose an aquatic/fishing theme, because I thought it related to the idea of attracting employees to one's company as a fish is attracted to bait. Additionally I saw a great deal of visual potential in the theme, and possibilities for creative copy tweaks.
The final infographic:
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